The 99/100 Payoff: Bypassing Plugin Overhead for Native Edge Speed
How I reached a 99 PageSpeed score and 0.8s LCP on a motion-heavy studio site by leaving traditional caching plugins behind.
[Insights & News]
Fresh thinking. Clear perspective.
Ideas on brand strategy and web design for B2B teams, plus the latest work and updates from Cohesion Studio.
Building a Zero-JS PageBuilder Engine with Astro and Sanity
Balancing editor flexibility with web performance is tough. Here is how I built a server-side PageBuilder in Astro and Sanity that ships zero client JS.
Why I Rebuilt Cohesion Studio in Astro and Sanity Just Weeks After Launching
In less than two months after launching on WordPress, I rebuilt Cohesion Studio in Astro, Sanity, and GSAP. Here is why I made the switch and what the performance gains looked like.
Why B2B website projects stall, and how to keep yours moving
A website project can lose a week to a few unanswered questions and a postponed review. Here's how to handle content gaps, feedback, and new requests without letting the work drift.
Does your B2B company need a rebrand, or just a better website?
Before replacing your brand, take a closer look at what's bothering you. Your company may need a better website, an identity refresh, or a more substantial change.
Before you redesign your B2B website, get these decisions straight
Before launching a B2B website redesign, align your team on audience, positioning, proof, and decision ownership to ensure a fast, successful build.